Writing in public since 2024Notes on design & craftBuilding in the openLearning dailyThe Margin — Editorial Journal42 posts publishedExploring: typography & systemsWriting in public since 2024Notes on design & craftBuilding in the openLearning dailyThe Margin — Editorial Journal42 posts publishedExploring: typography & systems
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Vol. III — Est. 2024

Thoughts
at the
edge of
the page.

An editorial journal on design, building, and thinking out loud. Written slowly, published honestly.

42Posts
18Projects
03Years

Journal & Notes

All Posts

The slow art of building a creative practice from scratch

Two years ago I had no consistent creative output. This is a detailed account of every system, habit, and failure that led to where I am.

Feb 22, 202612 min read

Noticed: white space as a signal of confidence

The designers I admire most aren't afraid to leave things empty. A small observation on restraint.

Mar 05, 20263 min read

Understanding typographic hierarchy through editorial design

Six weeks of reading old magazine spreads and what I learned about rhythm and tension.

Feb 14, 20269 min read

Building a personal knowledge system that actually works

My third attempt at a PKM setup — this one is finally sticking. Here's the architecture.

Jan 30, 202611 min read

A quote I keep returning to about creative momentum

Sometimes a single sentence rewires how you think about output.

Mar 01, 20262 min read

Learning in Public

All Topics
Motion Design & Animation
Principles / After Effects / GSAP
In progress68%
Editorial Typography
Type classification / Layout systems
Deep study84%
Web Performance
Core Web Vitals / Rendering patterns
Just started45%
Writing & Craft
Structure / Voice / Editing
Ongoing72%
Weekly LogW10 — 2026
Mon 03.03
Studied Massimo Vignelli's Unigrid system for 2 hours. Notes in Obsidian.
Typography
Wed 03.05
Rebuilt the scroll animation system using Intersection Observer. Removed GSAP dependency.
Web Perf
Fri 03.07
Read "Several Short Sentences About Writing" by Klinkenborg. Took 11 pages of notes.
Writing
Sun 03.09
Prototyped a new motion concept for project reveals. 4 iterations before one felt right.
Motion

Project Blog

All Projects
Active

Nomenclature — Design System

A personal design system built from first principles. Every token, component, and decision documented publicly.

DesignSystemsFigma
Building

Type Atlas — Reference Tool

A curated visual encyclopedia of typeface classifications, pairings, and historical context.

TypographyWeb AppResearch
Planning

The Archive — Photo Journal

A slow photography project. One image per week, with an essay.

PhotographyWritingLong-form
03.08.26

"The best designs feel inevitable in retrospect."

03.06.26

Constraints aren't limitations. They're the shape of the work.

03.03.26

Finished the grid study. Starting to see structure everywhere now.

02.28.26

Overthinking is just procrastination with better vocabulary.

About & Now

Alex Morgan

Designer · Writer · Builder

I make things on the internet and write about the process. Interested in the space between design and engineering — how systems think, how type speaks, how interfaces create feeling.

This blog is a public notebook. Everything here is in some stage of being figured out.

Currently: Working on Nomenclature DS
Reading: "The Elements of Typographic Style"
Location: Remote / Somewhere with good light

Craft & Tools

Design Systems92%
Typography88%
Front-End Development76%
Motion & Animation65%
Writing & Craft80%

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